Amex proves you really can mix business and pleasure.
Working with CD’s Joe & Tom, we created a campaign that showed how business owners like to spend the points. Amex’s most successful B2B campaign ever.
We enlisted the brilliant Dan Burn-Forti to shoot the OOH and digital stills, and Bullion’s Ben Murray masterminded the social films. I tried (and failed) to take the quadbike home with me.
CREDIT: Senior Creative with Will Millner
CCO: Caroline Pay
ECD: Sue Higgs
Creative Directors: Joe Stamp & Tom Prendergast