Amex mixes business and pleasure.



Working with CD’s Joe & Tom, we created a campaign that showed how business owners like to spend the points. Amex’s most successful B2B campaign ever.

We enlisted the brilliant Dan Burn-Forti to shoot the OOH and digital stills, and Bullion’s Ben Murray masterminded the social films. I tried (and failed) to take the quadbike home with me.









CREDIT: Senior Creative with Will Millner
CCO:
Caroline Pay
ECD: Sue Higgs
Creative Directors: Joe Stamp & Tom Prendergast