BUSINESS VS PLEASURE
We didn’t want this Amex B2B campaign to feel like a B2B campaign, so we mixed business with pleasure to talk about the card that does both.
Working with CD’s Joe & Tom, we enlisted the brilliant Dan Burn-Forti to shoot the OOH and digital stills, while Bullion’s Ben Murray masterminded the social films. I tried (and failed) to take the quadbike home with me.
