BUSINESS VS PLEASURE
I’ve made a lot of Amex ads, this one became their best performing B2B campaign ever. Introducing Cardmembers mixing business and pleasure, to talk about a card that does both. Dan Burn-Forti shot the OOH and digital stills. Bullion’s Ben Murray masterminded the social films. I tried to take the quadbike home with me.
Watch all the social films shot by Bullion’s master of greenscreen Ben Murray here ︎︎︎
CCO: Caroline Pay
ECD: Sue Higgs
Creative Directors: Joe Stamp & Tom Prendergast
Senior Creatives: Will Millner & Me