CADILLAC

Cadillac has returned to Europe with a range of silent but expressive electric cars. Working with ECD Paddy Fraser and art director Will Millner, we pushed against the minimalist, joyless EV category with a new platform - ‘Go Loud’. Leading creative for launch campaigns in France, Switzerland, Sweden & Germany, from OOH & TV to social.

Emmy-nominated Elliot Power directed the loudest TV spot the EV category has ever seen.

In Sweden, we turned up the test drive in partnership with Stockholm International Film Festival.

Influencers took a LYRIQ on a relay-road trip from Cadillac-sur-Garonne to the opening of the flagship store in Paris.