Launching the loudest silent car in Europe.

“Go Loud” was a proper big brand platform spread generously across 5 European markets, from the ads to the emails.

Emmy-nominated Elliot Power directed a loud TV spot.

In Sweden, we turned up the test drive in partnership with Stockholm International Film Festival.

Influencers took a LYRIQ on a relay-road trip from Cadillac-sur-Garonne to the opening of the flagship store in Paris.