THE FIXER
At Saatchi’s a pitch-win brought back Hollywood’s most famous fixer, Mr Wolf. To run alongside the TV campaign, we created a series of pre-rolls targeting the most popular "how-to" search terms, serving up fixes in his iconic way. Later, we ran a first-of-its-kind, one-day takeover of Youtube ad formats, solving topical problems in real-time. From the weather to Football scores.
A SPACE
FOR HOPE
The Guardian’s independence allows journalists to tell the whole story. That’s a space worth protecting. This subscription campaign celebrated real stories of positive change The Guardian’s journalism has made. From Windrush to whistleblowing on tech billionaires. The work was the final push in the paper becoming 100% reader funding.
︎︎︎ Shot by Tom & Matt with voiceover from Fresh Meat’s Zawe Ashton
ECD: Dan Rutherford
Creative Directors: Will Millner & Me