THE FIXER
At Saatchi’s a pitch-win brought back Hollywood’s most famous fixer, Mr Wolf. To run alongside the TV campaign, we created a series of pre-rolls targeting the most popular "how-to" search terms, serving up fixes in his iconic way. Later, we ran a first-of-its-kind, one-day takeover of Youtube ad formats, solving topical problems in real-time. From the weather to Football scores.
A SPACE
FOR HOPE
The Guardian’s independence allows journalists to tell the whole story. That’s a space worth protecting. This subscription campaign celebrated real stories of positive change The Guardian’s journalism has made. From Windrush to whistleblowing on tech billionaires. The work was the final push in the paper becoming 100% reader funding.
︎︎︎ Shot by Tom & Matt with voiceover from Fresh Meat’s Zawe Ashton
ECD: Dan Rutherford
Creative Directors: Will Millner & Me
#WITHAMEX
As the world resurfaced after Covid, and the cost-of-living crisis was starting to hit, Amex wanted to remind Cardmembers of the kinds of benefits and protection you get when you’re #WithAmex. We create a series of spots showing moments that are universally relatable, for audience in the UK, US and more. Shot by Biscuit’s Aaron Stoller with a VO from The IT Crowd’s Katherine Parkinson.
LET KIDS BE KIDS
A flashback to a bygone era of my mid-twenties, working at Saatchi & Saatchi, entering the Young Lions Competition with my friend and director Max Clark. We pulled together this idea and edit in 24 hours, sleeping in the office and street casting kids to come and be filmed in front of a wall of Paperchase card and two iPhones taped to tripod arms. We came second...story of my life!
SCHOOL OF SAATCHI
Saatchi & Saatchi called 80 Charlotte Street home for some 40+ years, Will and I were lucky that we got to spend a few there. When we moved out, we created an epic way to commemorate one of the industry’s finest educational facilities, with an interactive school photo that stretched back generations.
