A SPACE FOR HOPE
This subscription campaign celebrated real stories of positive change The Guardian’s journalism has made. Creating a film voiced by Zawe Ashton and OOH that became the final push in the paper becoming 100% reader funding.
ECD: Dan Rutherford
Creative Directors: Will Millner & Tom B
#WITHAMEX
A series of universally relatable TV spots shot by Biscuit’s Aaron Stoller introduce you to the benefits you can enjoy when you’re an Amex Cardholder. The UK edition had added clout with a VO from The IT Crowd’s Katherine Parkinson.
LET KIDS BE KIDS
This was my entry to Cannes Young Lions 2015, created in 24 hours with my best mate and director Max Clark at Saatchi’s old office. 4 sheets of card from Paperchase, 2 iPhones taped to tripods and a bag of Haribo is all we needed to pull it off. We came second...story of my life!
REAL FRUIT
REAL FLAVOUR
REAL FUN
A OOH campaign for Bear’s most popular snack Yo-Yo’s with brilliant illustrator Aries Moross with headlines taken from interviews with real kids. They still put the endline on the packs too.
SCHOOL OF SAATCHI
Saatchi & Saatchi called Charlotte Street home for some 40+ years. It’s been the educational facility for so many of advertising’s greats. When we moved out, Will and I created an epic way to commemorate the history with an interactive class photo that stretched back generations. Created before the dawn of Midjourney.
