Tom Bothwell

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	<title>Tom Bothwell - Creative Director</title>
	<link>https://tombothwell.com</link>
	<description>Tom Bothwell - Creative Director</description>
	<pubDate>Mon, 22 Sep 2025 09:27:27 +0000</pubDate>
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		<title>Index</title>
				
		<link>https://tombothwell.com/Index-1</link>

		<pubDate>Fri, 11 Jul 2025 12:29:42 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

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		<title>CADILLAC</title>
				
		<link>https://tombothwell.com/CADILLAC</link>

		<pubDate>Fri, 11 Jul 2025 12:29:43 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/CADILLAC</guid>

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	When Europe was swimming in a sea of samey, cold and techy electric cars, the “Go Loud” platform introduced Cadillac’s new range of expressive EV’s across 5 European markets.


Emmy-nominated Elliot Power set the tone with a loud TV spot, as a ride in a LYRIQ reawakens a driver’s spirit - with visuals from Chris Parks and music by MIINK.
	

In Paris, Berlin and Munich we opened luxury stores that flipped the showroom experience, and ran a campaign that put the LYRIQ and its in the spotlight.


We used movie magic to turn up the test drive in Sweden, increasing searches by 124%.


Influencers drove from Cadillac-Sur-Garonne to Paris, digging into French sub-cultures like hip hop and street art en route. 


Alongside ECD Paddy Fraser, as CD I co-authored a bold new brand world and tone of voice, overseeing everything from ads to social, collabs, sponsorships, CRM and in-store content.


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	CREDIT: Creative Director with Will Millner
ECD: Paddy Fraser
CCO: Caroline Pay


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		<title>"AND" AMEX</title>
				
		<link>https://tombothwell.com/AND-AMEX</link>

		<pubDate>Mon, 22 Sep 2025 09:27:27 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/AND-AMEX</guid>

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	This wasn’t my first Amex campaign, but it was the first time we brought their brand and product ads together in one unified, modular campaign wrapper. Proving that with Amex, there’s always more. The core idea was built around a seemingly neverending list of “ands” as one thing leads to another in customers’ lives. Life is as unpredictable as ever, but you are always guaranteed an Amex reward.The campaign launched across TV and OOH and digital and social and influencer and...you get the idea! The films were shot by the fantastic Amara Abbas who brought charm and realism to the work, making it feel audience-first and driving relvance to Brits.
	

	Credit where credit is due, the campaign was written over many months together with Dominic Nazeri and Misha Newby and CD’s Nick and Sarah, who lovingly carried the work through production and delivery after I left Dentsu in June.
	

CREDIT: Senior Creative with Dominic Nazeri &#38;amp; Misha NewbyECD: Matt Searle &#38;amp; Olly WoodCD: Sarah Watson &#38;amp; Nick O’Brien
Social: Anthony Stamp &#38;amp; Richard Yates
Design: Pete Blake
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		<title>MAGENTA UNLEASHED</title>
				
		<link>https://tombothwell.com/MAGENTA-UNLEASHED</link>

		<pubDate>Fri, 11 Jul 2025 12:29:58 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/MAGENTA-UNLEASHED</guid>

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	&#38;nbsp;Created in collaboration with CD’s Franki Goodwin &#38;amp; Will John, the Lenz app used simple chromakey tech to unleash Gorillaz content wherever it saw magenta.&#38;nbsp;Downloaded over 100,000 times in the first week, the app was the heart of a multi-channel campaign that won over 30 industry awards, including Gold, Silver &#38;amp; Bronze at Cannes and a Titatanium shortlist, a Eurobest Grand Prix and 2x D&#38;amp;AD pencils.


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	&#60;img width="1500" height="1607" width_o="1500" height_o="1607" data-src="https://freight.cargo.site/t/original/i/833b8609033d2b2ed5193512460a1a83f16951ca8644ea13ea5ea8c721bfeaf6/Gorillaz-x-CRACK.png" data-mid="235674533" border="0"  src="https://freight.cargo.site/w/1000/i/833b8609033d2b2ed5193512460a1a83f16951ca8644ea13ea5ea8c721bfeaf6/Gorillaz-x-CRACK.png" /&#62;&#60;img width="1240" height="710" width_o="1240" height_o="710" data-src="https://freight.cargo.site/t/original/i/1917c8c5eb95655a4f423c264216ad146141e741bcf8d30e82a133455aa59c76/SBT_4571-1240x710.jpg" data-mid="235674536" border="0"  src="https://freight.cargo.site/w/1000/i/1917c8c5eb95655a4f423c264216ad146141e741bcf8d30e82a133455aa59c76/SBT_4571-1240x710.jpg" /&#62;

CREDIT: Senior Creative with Will Millner
Creative Directors: Franki Goodwin &#38;amp; Will John
Junior Creatives: Harriett &#38;amp; Barney
Design Director: Bruno Di Luca

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	<item>
		<title>TURNED UP TEST DRIVE</title>
				
		<link>https://tombothwell.com/TURNED-UP-TEST-DRIVE</link>

		<pubDate>Fri, 11 Jul 2025 12:29:56 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/TURNED-UP-TEST-DRIVE</guid>

		<description>&#60;img width="2910" height="1004" width_o="2910" height_o="1004" data-src="https://freight.cargo.site/t/original/i/ff5276ffb1035357472b49e0a288348b7faa13c27d76d196ab24021145b16281/TUTD-TITLE-IMAGE.png" data-mid="235674518" border="0"  src="https://freight.cargo.site/w/1000/i/ff5276ffb1035357472b49e0a288348b7faa13c27d76d196ab24021145b16281/TUTD-TITLE-IMAGE.png" /&#62;
	
	Inside a ridiculously techie 360 studio, users starred in their own heist movie behind the wheel of the all-new LYRIQ. The car’s real features plugged into the narrative to create a life-like experience. You could even choose your own soundtrack. 
Hidden cameras turned each ride into a 30” trailer emailed to you minutes later.


4,000+ test drives, 15x more than the weekly national dealer average. Search interest in the LYRIQ grew by 142%.LYRIQ generated 10x more buzz than its nearest competitor.Shortlisted at the Campaign BIG Awards &#38;amp; Kinsale Sharks.
	

&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e27644698c9936ef806a8eb9bc5b923efdbd29453120c078b9380be2f9be313c/WhatsApp-Image-2024-09-19-at-10.45.04.jpeg" data-mid="235674516" border="0"  src="https://freight.cargo.site/w/1000/i/e27644698c9936ef806a8eb9bc5b923efdbd29453120c078b9380be2f9be313c/WhatsApp-Image-2024-09-19-at-10.45.04.jpeg" /&#62;

&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/13f947b615b7dfa3c578ce018bfbec8b0a3f9acf4ae5aa267c43242200816dea/SRII3979_CHAKA2_simonrainer_com.jpg" data-mid="235674508" border="0"  src="https://freight.cargo.site/w/1000/i/13f947b615b7dfa3c578ce018bfbec8b0a3f9acf4ae5aa267c43242200816dea/SRII3979_CHAKA2_simonrainer_com.jpg" /&#62;&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/6082c212ef2694ded1ec6d1a73ce43667a227c510989624fd0bf54ab4ce54bd3/SRII2044_CHAKA2_simonrainer_com.jpg" data-mid="235674507" border="0"  src="https://freight.cargo.site/w/1000/i/6082c212ef2694ded1ec6d1a73ce43667a227c510989624fd0bf54ab4ce54bd3/SRII2044_CHAKA2_simonrainer_com.jpg" /&#62;&#60;img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/70fc65572693da821e26d23695a1fa12ffa3a01569ffdd4553f47fa3694dc8e9/SRII9382_CHAKA2_simonrainer_com.jpg" data-mid="235674509" border="0"  src="https://freight.cargo.site/w/1000/i/70fc65572693da821e26d23695a1fa12ffa3a01569ffdd4553f47fa3694dc8e9/SRII9382_CHAKA2_simonrainer_com.jpg" /&#62;


CREDIT: Creative Director with Will Millner
CCO: Michael Schatner
</description>
		
	</item>
		
		
	<item>
		<title>VROOM SERVICE</title>
				
		<link>https://tombothwell.com/VROOM-SERVICE</link>

		<pubDate>Fri, 11 Jul 2025 12:30:03 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/VROOM-SERVICE</guid>

		<description>&#60;img width="2904" height="1004" width_o="2904" height_o="1004" data-src="https://freight.cargo.site/t/original/i/ab3e1a2613acc24c2a380d94f4297f29393e75f52dff672ab975f35a440b18c1/VROOM-SERVICE-TITLE-IMAGE.png" data-mid="235674578" border="0"  src="https://freight.cargo.site/w/1000/i/ab3e1a2613acc24c2a380d94f4297f29393e75f52dff672ab975f35a440b18c1/VROOM-SERVICE-TITLE-IMAGE.png" /&#62;
	

	This pitch-winning idea brought together A-list talent, creators and fans to throw F1 ace Lando Norris an unforgettable 24th birthday party in Vegas. Giving new meaning to the line “It matters where you stay.”


	Caught on film by Smuggler’s Henry Alex-Rubin, Lando’s surprise racked up 30,000 likes in under an hour on Instagram.To make the surprise feel real for fans, we invited them to choose what we sent to his room in a teaser campaign of social films, polls and posts directed by Courtni Poe that reached over 30m by race day - with fans seeing the items they chose arrive at his door. 
Making this birthday surprise, Hilton’s biggest campaign EVER.&#38;nbsp;
Here’s how it all played out: 
	

&#60;img width="1400" height="744" width_o="1400" height_o="744" data-src="https://freight.cargo.site/t/original/i/97b35360f5c50cdc1d3b8179fd6244c1a4203ae559a373f0985c236c76336f12/HILTON-GIF-WEB-02.gif" data-mid="235689711" border="0"  src="https://freight.cargo.site/w/1000/i/97b35360f5c50cdc1d3b8179fd6244c1a4203ae559a373f0985c236c76336f12/HILTON-GIF-WEB-02.gif" /&#62;
	

	&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/05abb20d6d8cf62c14aa021c0b3ad698788519a3ffd102b7fd8f4d0c64c75e32/HILTON_JPGLANDO_PHOTO_COURTNIPOE_LEEBANFARAH-08.jpg" data-mid="235674573" border="0"  src="https://freight.cargo.site/w/1000/i/05abb20d6d8cf62c14aa021c0b3ad698788519a3ffd102b7fd8f4d0c64c75e32/HILTON_JPGLANDO_PHOTO_COURTNIPOE_LEEBANFARAH-08.jpg" /&#62;
	&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/df2bb10a911b7748b3218e6c5f5b549ba36b87ab5ada16f13b237290f4bad955/HILTON_JPGLANDO_PHOTO_COURTNIPOE_LEEBANFARAH-06.jpg" data-mid="235674575" border="0"  src="https://freight.cargo.site/w/1000/i/df2bb10a911b7748b3218e6c5f5b549ba36b87ab5ada16f13b237290f4bad955/HILTON_JPGLANDO_PHOTO_COURTNIPOE_LEEBANFARAH-06.jpg" /&#62;

CREDIT: Senior Creative with WIll MIllner.
CCO: Caroline PayCreative Directors: Joe Stamp &#38;amp; Tom Prendergast
Junior Creatives: Beck &#38;amp; Fred</description>
		
	</item>
		
		
	<item>
		<title>THE SMART CROSSING</title>
				
		<link>https://tombothwell.com/THE-SMART-CROSSING</link>

		<pubDate>Fri, 11 Jul 2025 12:30:00 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/THE-SMART-CROSSING</guid>

		<description>&#60;img width="2904" height="1000" width_o="2904" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9e2c5add3530c9f9ce72e4e8f1ec70ff6f129819ecd4fb9c1a5f2f2336c85a69/SMART-CROSSING-TITLE-IMAGE.png" data-mid="235674568" border="0"  src="https://freight.cargo.site/w/1000/i/9e2c5add3530c9f9ce72e4e8f1ec70ff6f129819ecd4fb9c1a5f2f2336c85a69/SMART-CROSSING-TITLE-IMAGE.png" /&#62;
	
	
Introducing the pedestrian crossing that outsmarted smart cities to save lives. We brought together urban technologists Umbrellium and NTRL experts to build a working prototype of a crossing that could change it’s markings to prevent accidents from happening.

&#38;nbsp;
	

	Computer vision watched the road, spotting dangers and responding in real-time, using a unique visual language on an interactive road surface. 
To prove it worked, we turned real use cases into a targetted digital campaign.

	
&#60;img width="1248" height="624" width_o="1248" height_o="624" data-src="https://freight.cargo.site/t/original/i/f26053011c8627ed2f39e89586cf806ec6b5d2a1141bf73b6083aab8837990a7/445200bdf13eb7b6.png" data-mid="235674562" border="0"  src="https://freight.cargo.site/w/1000/i/f26053011c8627ed2f39e89586cf806ec6b5d2a1141bf73b6083aab8837990a7/445200bdf13eb7b6.png" /&#62;


&#60;img width="1248" height="342" width_o="1248" height_o="342" data-src="https://freight.cargo.site/t/original/i/e0d60343aff9da2e295eec141178f66f917eff49af19bfdb8bfe559664788ff8/f82733c6f3d7e54c-1.png" data-mid="235674559" border="0"  src="https://freight.cargo.site/w/1000/i/e0d60343aff9da2e295eec141178f66f917eff49af19bfdb8bfe559664788ff8/f82733c6f3d7e54c-1.png" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d1c4006ae32e1512057f2bb16297435f4dd6426afe6d9cb144e6d9328218581/Layer-5.jpg" data-mid="235674542" border="0"  src="https://freight.cargo.site/w/1000/i/7d1c4006ae32e1512057f2bb16297435f4dd6426afe6d9cb144e6d9328218581/Layer-5.jpg" /&#62;&#60;img width="1398" height="930" width_o="1398" height_o="930" data-src="https://freight.cargo.site/t/original/i/57be89a3bcd5ba7c6247680c0e5f429348f1a8a850321fc3cbea29bd07642d4f/Screenshot-2024-07-06-at-12.53.26.png" data-mid="235674560" border="0"  src="https://freight.cargo.site/w/1000/i/57be89a3bcd5ba7c6247680c0e5f429348f1a8a850321fc3cbea29bd07642d4f/Screenshot-2024-07-06-at-12.53.26.png" /&#62;&#60;img width="962" height="641" width_o="962" height_o="641" data-src="https://freight.cargo.site/t/original/i/bffde43ee72ef10290aad2de552462eeb3f419806da3ed40de03a19ab9b1c81d/4519661B00000578-4955690-image-a-23_1507304927988.jpg" data-mid="235674566" border="0"  src="https://freight.cargo.site/w/962/i/bffde43ee72ef10290aad2de552462eeb3f419806da3ed40de03a19ab9b1c81d/4519661B00000578-4955690-image-a-23_1507304927988.jpg" /&#62;
	
&#60;img width="1248" height="903" width_o="1248" height_o="903" data-src="https://freight.cargo.site/t/original/i/5a7975a3e730e7592b8c46f4d81a561f7548080a41e2bb035b6ceed55fb268dc/baa87b7b064d30bc.png" data-mid="235674561" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5a7975a3e730e7592b8c46f4d81a561f7548080a41e2bb035b6ceed55fb268dc/baa87b7b064d30bc.png" /&#62;&#60;img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0686699220e7c21bf21c2aa6488dfbd7491d164232ca2a52a09261354cd932a6/Layer-3.jpg" data-mid="235674541" border="0"  src="https://freight.cargo.site/w/1000/i/0686699220e7c21bf21c2aa6488dfbd7491d164232ca2a52a09261354cd932a6/Layer-3.jpg" /&#62;&#60;img width="962" height="641" width_o="962" height_o="641" data-src="https://freight.cargo.site/t/original/i/02990008e474a1b61d9e38ac7d999c5b6756cba62372992c065cf6b7b084d6f7/451965D400000578-4955690-image-a-20_1507304922816.jpg" data-mid="235674565" border="0"  src="https://freight.cargo.site/w/962/i/02990008e474a1b61d9e38ac7d999c5b6756cba62372992c065cf6b7b084d6f7/451965D400000578-4955690-image-a-20_1507304922816.jpg" /&#62;
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/717c2ac2659f95a49c77327db4d4487e95abc9ce6046cfde4c0ca1aa06fc96f7/Layer-4.jpg" data-mid="235674540" border="0"  src="https://freight.cargo.site/w/1000/i/717c2ac2659f95a49c77327db4d4487e95abc9ce6046cfde4c0ca1aa06fc96f7/Layer-4.jpg" /&#62;

&#60;img width="636" height="382" width_o="636" height_o="382" data-src="https://freight.cargo.site/t/original/i/a08bf73b4399e552e26f905fc4177fdf03797ee61c13df8ba5daa5d77cc1ed3c/451965C900000578-0-image-a-38_1507308785006.jpg" data-mid="235674567" border="0"  src="https://freight.cargo.site/w/636/i/a08bf73b4399e552e26f905fc4177fdf03797ee61c13df8ba5daa5d77cc1ed3c/451965C900000578-0-image-a-38_1507308785006.jpg" /&#62;&#60;img width="1440" height="600" width_o="1440" height_o="600" data-src="https://freight.cargo.site/t/original/i/2338f0e0c0301415dfb46a435aa69da7d8b03d48221f1729e0551bb48d4836e0/01.jpg" data-mid="235674544" border="0"  src="https://freight.cargo.site/w/1000/i/2338f0e0c0301415dfb46a435aa69da7d8b03d48221f1729e0551bb48d4836e0/01.jpg" /&#62;&#60;img width="1440" height="600" width_o="1440" height_o="600" data-src="https://freight.cargo.site/t/original/i/9d81d76231437f7a20f043ded01771eddb7f148b34df0456b22a031ff04db708/02.jpg" data-mid="235674545" border="0"  src="https://freight.cargo.site/w/1000/i/9d81d76231437f7a20f043ded01771eddb7f148b34df0456b22a031ff04db708/02.jpg" /&#62;


CREDIT: Senior Creative with Will Millner
Creative Directors: Franki Goodwin &#38;amp; Will John

Design Director: Nathan Crawford

</description>
		
	</item>
		
		
	<item>
		<title>MAGICAL REVIEWS</title>
				
		<link>https://tombothwell.com/MAGICAL-REVIEWS</link>

		<pubDate>Fri, 11 Jul 2025 12:30:06 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/MAGICAL-REVIEWS</guid>

		<description>&#60;img width="2910" height="1004" width_o="2910" height_o="1004" data-src="https://freight.cargo.site/t/original/i/96afac4214ce77e7b7651d5401eb75a47f66b6b046fef0d8132231df73aadf5b/JUST-EAT-TITLE.png" data-mid="235674611" border="0"  src="https://freight.cargo.site/w/1000/i/96afac4214ce77e7b7651d5401eb75a47f66b6b046fef0d8132231df73aadf5b/JUST-EAT-TITLE.png" /&#62;
	

	Magical Reviews turned raving mad reviews left at 3am on Just Eat, into a UK-wide VOD, OOH and social campaign. 
Working with Karmarama ECD Dickie Connell, around 75,000 reviews were mined for the best phrases and quotes we could turn into doooope films with Caviar’s Samuel Abrahams directing.


&#60;img width="1000" height="694" width_o="1000" height_o="694" data-src="https://freight.cargo.site/t/original/i/5efd6bd9ae92c594dc77923f5d44fe110b511e5c4b66e355189f0b215b245150/JE-OOH-Mock-UP.png" data-mid="235674608" border="0"  src="https://freight.cargo.site/w/1000/i/5efd6bd9ae92c594dc77923f5d44fe110b511e5c4b66e355189f0b215b245150/JE-OOH-Mock-UP.png" /&#62;


&#60;img width="1500" height="1124" width_o="1500" height_o="1124" data-src="https://freight.cargo.site/t/original/i/e90016bd8011ed9d38c7b4864fec683d3aeb0032fc22339c714f1041e72b0960/JE-Mock-UP.png" data-mid="235674609" border="0"  src="https://freight.cargo.site/w/1000/i/e90016bd8011ed9d38c7b4864fec683d3aeb0032fc22339c714f1041e72b0960/JE-Mock-UP.png" /&#62;
	
&#60;img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/a12c6c08df641eb9207c64fb40f34532e26aa5dd74478c0178950979dc06422b/JE-mock-up-2.png" data-mid="235674610" border="0"  src="https://freight.cargo.site/w/1000/i/a12c6c08df641eb9207c64fb40f34532e26aa5dd74478c0178950979dc06422b/JE-mock-up-2.png" /&#62;


CREDIT: Senior Creative with Will Millner

Creative Director: Dickie Connell
</description>
		
	</item>
		
		
	<item>
		<title>THIS IS DRAG </title>
				
		<link>https://tombothwell.com/THIS-IS-DRAG</link>

		<pubDate>Fri, 11 Jul 2025 12:30:08 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/THIS-IS-DRAG</guid>

		<description>
	&#60;img width="2910" height="1004" width_o="2910" height_o="1004" data-src="https://freight.cargo.site/t/original/i/e0ce5828e80ba5e94b8a2a7c9712240572f719788aee752ac14a6e85900b2eca/DRAG-TITLE.png" data-mid="235674637" border="0"  src="https://freight.cargo.site/w/1000/i/e0ce5828e80ba5e94b8a2a7c9712240572f719788aee752ac14a6e85900b2eca/DRAG-TITLE.png" /&#62;

	
	In collab with art director &#38;amp; designer Paul Rider, and photographer Greg White, we told the story of the UK’s drag racing spirit land Santa Pod, and the enthusiasts who call it home.Greg’s photography and my words unpacked a smokey, eye-stinging race weekend and what makes the sport so unique. Paul then used hand-sanding to give type and photos the texture of tarmac before handscanning to scorch and tear it like burnt rubber.
	

	&#60;img width="2952" height="1896" width_o="2952" height_o="1896" data-src="https://freight.cargo.site/t/original/i/0bc8e7889712177c95aedae4fc08421d0b39dd60272fb80b978ca32a46a44f2b/Screenshot-2025-09-09-at-13.05.23.png" data-mid="237977568" border="0"  src="https://freight.cargo.site/w/1000/i/0bc8e7889712177c95aedae4fc08421d0b39dd60272fb80b978ca32a46a44f2b/Screenshot-2025-09-09-at-13.05.23.png" /&#62;&#60;img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b3bbdafbd41b6271c73509147dd86423e50384fcef5d2a6932a6e9c2c5dadddf/Drag_Book_Mockup_11.jpg" data-mid="235674620" border="0"  src="https://freight.cargo.site/w/1000/i/b3bbdafbd41b6271c73509147dd86423e50384fcef5d2a6932a6e9c2c5dadddf/Drag_Book_Mockup_11.jpg" /&#62;
&#60;img width="2952" height="1898" width_o="2952" height_o="1898" data-src="https://freight.cargo.site/t/original/i/a4b373729626ce3df917b24b29729c0faafba357420ef9d84fde67665d1ce41f/Screenshot-2025-09-09-at-13.07.24.png" data-mid="237977570" border="0"  src="https://freight.cargo.site/w/1000/i/a4b373729626ce3df917b24b29729c0faafba357420ef9d84fde67665d1ce41f/Screenshot-2025-09-09-at-13.07.24.png" /&#62;

&#60;img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a80e5e1bc5d6278afa011234af408af0702296a0e777811edd8219b31f23f304/Drag_Book_Mockup_Back_Cover.jpg" data-mid="235674619" border="0"  src="https://freight.cargo.site/w/1000/i/a80e5e1bc5d6278afa011234af408af0702296a0e777811edd8219b31f23f304/Drag_Book_Mockup_Back_Cover.jpg" /&#62;
&#60;img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/663735e27d33fda05e2b4542b0fd3651ba94fca7cf468d4fc402013d8a44d026/Drag_Book_Mockup_Cover.jpg" data-mid="235674621" border="0"  src="https://freight.cargo.site/w/1000/i/663735e27d33fda05e2b4542b0fd3651ba94fca7cf468d4fc402013d8a44d026/Drag_Book_Mockup_Cover.jpg" /&#62;
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	<item>
		<title>SAFETY SENSE</title>
				
		<link>https://tombothwell.com/SAFETY-SENSE</link>

		<pubDate>Fri, 11 Jul 2025 12:30:11 +0000</pubDate>

		<dc:creator>Tom Bothwell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://tombothwell.com/SAFETY-SENSE</guid>

		<description>&#60;img width="2910" height="1004" width_o="2910" height_o="1004" data-src="https://freight.cargo.site/t/original/i/e7b308373dd3d4d88ecf94a5310d48a78616b9760638b386a8c3d142f6b580bb/SAFETY-SENSE-TITLE.png" data-mid="235674639" border="0"  src="https://freight.cargo.site/w/1000/i/e7b308373dd3d4d88ecf94a5310d48a78616b9760638b386a8c3d142f6b580bb/SAFETY-SENSE-TITLE.png" /&#62;
	

	Originally a social brief, these Toyota films personifying safety features got bumped up to TV in markets across Europe. They’re waiting to kick in when you need them most. Shot by Bacon’s Henri Moore-Sedler.


&#38;nbsp;
	

CREDIT: Creative &#38;amp; Copywriter
ECD: Lloyd Salmons
Creative Director: Adam Alexandroni
</description>
		
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