Currently @ Dentsu Creative
Previously @ McGarryBowen, Karmarama, Saatchi & Saatchi, Iris

I’m interested in big, different, weird, wonderful, un-ad shaped ideas. The kind of things that make people say “that’s not possible”, until you prove them wrong. Like a Cadillac test drive that turns you into a getaway driver, or crowdsourcing a birthday surprise for Lando Norris in his Vegas hotel room. Turning a telecom’s brand colour into a portal to release a Gorillaz album, and using smart tech to help an insurance company prevent accidents.

Campaigns. Experiences. Content. Earned. Owned. Social & Influencer. Whatever the channel, I just love hustling to make great work, with brilliant people. The rest of the time I’m usually hustling my two toddlers into their pyjamas, or supporting others as a Mental Health First Aider.