Some 12 years ago, back when Twitter was still Twitter, and brands were still figuring it out, I devised a way to use a tweet as currency to enter a digital tombola.
A first-of-its-kind innovation I created with tech whizz Mike Farrow, and proactively launched with Bestival. The draw was a huge hit with fans, and we brought it back for Camp Bestival two years in a row.
A first-of-its-kind innovation I created with tech whizz Mike Farrow, and proactively launched with Bestival. The draw was a huge hit with fans, and we brought it back for Camp Bestival two years in a row.
CREDIT: Creator & Creative Director
Creative Tech & Design: Mike Farrow