The Pulp Fiction reboot Britain didn’t know it needed.
The first bit of digital Saatchi ran with Winston Wolf fixing the most searched-for problems on Youtube in a series of Tarentino-approved targetted pre-rolls (no really, he read and approved them...)
Later, Mr Wolf showed up in a site takeover in a first-of-its-kind (back then) responsive campaign that solved topical problems in real-time - from bad weather to Football scores, writing lines on the fly with CD Jon Lefley.
