THE FIXER
I was lucky enough to look after the digital concepts in Saatchi’s legendary Direct Line pitch-win. We thought the best way to fix people’s problems was to send Winston Wolf right to their digital front door - Youtube - in a series of Tarentino-approved targetted pre-rolls (no really, he read and approved them...)
Mr Wolf also took over the display spaces on the site, running a first-of-its-kind responsive campaign that solved topical problems in real-time - from bad weather to Football scores, writing lines on the fly with CD Jon Lefley.