Tom B 

Senior Creative
& Copywriter



MADE FROM PLANTS





50 of the 52 varieties of Heinz are Made From Plants. A truth we turned into a seasonal brand campaign, design system and tone of voice. Relaunching Heinz as plant-based bang in the middle of Veganuary. It appeared on everything from large format OOH to shelf-wobblers. Even spawning a content series on Channel 4 featuring a talking microwave.





︎︎︎ Photography by legendary Jonathan Gregson ︎︎︎



ECD: Sue Higgs
Lead Creatives: Will Millner & Me

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