MADE FROM PLANTS
50 of the 52 varieties of Heinz are Made From Plants. A truth we turned into a seasonal brand campaign, design system and tone of voice. Relaunching Heinz as plant-based bang in the middle of Veganuary. It appeared on everything from large format OOH to shelf-wobblers. Even spawning a content series on Channel 4 featuring a talking microwave.
︎︎︎ Photography by legendary Jonathan Gregson ︎︎︎
ECD: Sue Higgs
Lead Creatives: Will Millner & Me