Making sure vegan’s know their fave beans are vegan.

50 of the 52 variety of Heinz are plant-based. Even beanz. Food legend Jonathan Gregson shot over 100 real ingredients to create an explotion of real veg frombehind the iconic Heinz keystone.

It appeared on everything from large format OOH to shelf-wobblers. The platform even spawned a content series on Channel 4 featuring Kerry Godliman and a talking microwave.