MADE FROM PLANTS
50 of the 52 varieties of Heinz are Made From Plants. This simple truth become the focus of a seasonal brand campaign, design system and tone of voice.
Under our creative direction, food legend Jonathan Gregson shot over 100 real ingredients to create an explotion of real veg from behind the iconic Heinz keystone.
It appeared on everything from large format OOH to
shelf-wobblers. The platform even spawned a content series on Channel 4 featuring Kerry Godliman and a talking microwave.
