MAGENTA
UNLEASHED
The Lenz app turned Deutsche Telekom’s famous brand colour magenta into a new media channel. Connecting Electronic Beats to a Gen-Z audience. Unleashing exclusives from Gorillaz new album Humanz.
Watch the casestudy ︎︎︎
RESULTS
The app was downloaded over 100,000 times in a week.
It won over 30 industry awards, including 4x Cannes Lions and Titanium Shortlist, Eurobest Grand Prix and 2x D&AD Pencils.
Today it’s still used to connect all EB artists to their fans.
UX and UI design in collaboration with B-Reel︎︎︎
Large format OOH shot by Samuel Hicks, bespoke illustrations from Jamie Hewlett ︎︎︎
Experiential activations & partnerships at launch ︎︎︎
Creative Directors: Franki Goodwin & Will John
Senior Creatives: Will Millner & Me
Creatives: Harriett & Barney
Design Director: Bruno Di Luca
App design & build by B-Reel