Created in collaboration with CD’s Franki Goodwin & Will John, the Lenz app used simple chromakey tech to unleash Gorillaz content wherever it saw magenta.
Downloaded over 100,000 times in the first week, the app was the heart of a multi-channel campaign that won over 30 industry awards, including Gold, Silver & Bronze at Cannes and a Titatanium shortlist, a Eurobest Grand Prix and 2x D&AD pencils.
CREDIT: Senior Creative with Will Millner
Creative Directors: Franki Goodwin & Will John
Junior Creatives: Harriett & Barney
Design Director: Bruno Di Luca