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Turning magenta into a new media channel.







Another collaboration with CD’s Franki Goodwin & Will John, the Lenz app used simple chromakey tech to unleash Gorillaz content whenever it saw magenta.

Downloaded over 100,000 times in the first week, it won
over 30 industry awards, including Gold, Siver & Bronze Lions and Titanium Shortlist, Eurobest Grand Prix and 2x D&AD Pencils.







CREDIT: Senior Creative with Will Millner
Creative Directors: Franki Goodwin & Will John
Junior Creatives: Harriett & Barney
Design Director: Bruno Di Luca