MAGENTA UNLEASHED

This Cannes-winning Lenz app turned Deutsche Telekom’s famous brand colour magenta into a new media channel. Connecting Electronic Beats to a Gen-Z audience by unleashing exclusives from Gorillaz new album Humanz.

Another collaboration with CD’s Franki Goodwin & Will John, the Lenz app was downloaded over 100,000 times in the first week.

It won over 30 industry awards, including Gold, Siver & Bronze Lions and Titanium Shortlist, Eurobest Grand Prix and 2x D&AD Pencils.