When I was nine, I set up a stall selling plums I’d picked from my neighbour’s garden back to my poor neighbour. Competitively priced at £2.50 for a dozen, I sold out in minutes. I even scrawled, “Yummy, plummy for my tummy” on a chalk sign.

I guess a career in advertising or something like it was always on the cards.

Starting out as a copywriter, nowadays I’m a freelance creative director, bringing 14 years multidisciplinary experience and plum-shifting entrepreneurial spirit to briefs of all shapes, types and sizes. If it takes a bit of hustle to get made, I’m probably into it.

The rest of the time, I’m usually hustling my two kids into their pyjamas.

AGENCIES

DENTSU CREATIVE
Cadillac (CD) | Hilton (Interim CD) | Amex

MCGARRYBOWEN
Amex | Heinz | Tellmi

KARMARAMA
Just Eat | The Guardian | Arla | Lurpak

SAATCHI & SAATCHI
Direct Line | Deutsche Telekom | Toyota | EE

IRIS WORLDWIDE
Adidas | Kelloggs