
During Mens Mental Health Week 2017, I set out to discover if using numbers instead of words to describe how you’re feeling could help others as much as it helped me.
Strangers rated their mental health with a percentage, and I used a broken SLR to capture that exact moment in time. The experiment prompted deep, unexpected and revelatory conversations about mental health and now Percentage Project 2.0 is in the works...
Strangers rated their mental health with a percentage, and I used a broken SLR to capture that exact moment in time. The experiment prompted deep, unexpected and revelatory conversations about mental health and now Percentage Project 2.0 is in the works...





CREDIT: Creator & Creative Director
Design: Paul Rider