SAFETY
SENSE
I was lead creative on Toyota’s European content for a bit. This Safety Sense idea saw the budget flip from €30k to over €300k. Safety Sense was my favourite. A series of films that personified Toyota’s safety features.
Speed limit warnings keep you on the right side of the law.
Lane departure alerts as loud as a rock band.
A pre-collision system with the reactions of a fighter pilot.
Automatich headlights so simple a dog could do it.
︎︎︎ All films shot by Bacon’s Henry Moore-Sedler
ECD: Lloyd Salmons
Creative Director: Adam Alexadroni
Creative Lead: Tom Bothwell