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Tom Bothwell 

Advertising, Branding 
& Digital Experience


SAFETY SENSE


As creative lead for Toyota’s European social & digital, I regularly saw a budget flip from €30k to over €300k or social ideas going on TV. This was my favourite. A series of films that personified Toyota’s safety features shot by Bacon’s Henry Moore-Sedler.




Speed limit warnings keep you on the right side of the law.







 Lane departure alerts louder as a rock band.






A pre-collision system with fighter pilot reactions.






 Automatic headlights so simple a dog could do it.





CREDIT: Senior Creative
ECD: Lloyd Salmons

Creative Director: Adam Alexandroni