Tom B 

Senior Creative
& Copywriter



SAFETY
SENSE





I was lead creative on Toyota’s European content for a bit. This Safety Sense idea saw the budget flip from €30k to over €300k. Safety Sense was my favourite. A series of films that personified Toyota’s safety features.





Speed limit warnings keep you on the right side of the law.







 Lane departure alerts as loud as a rock band.






A pre-collision system with the reactions of a fighter pilot.






 Automatich headlights so simple a dog could do it.



︎︎︎ All films shot by Bacon’s Henry Moore-Sedler


ECD: Lloyd Salmons
Creative Director: Adam Alexadroni
Creative Lead: Tom Bothwell

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