Young people are waiting up to 8 weeks for mental health support. We turned some of the most common real issues they’re struggling with into a launch campaign for Tellmi. An app offering a safe and aonymous place to talk and find help.
Thanks to designer Santi Rey, the bright flyposters became an unmissable beacon of support on UK streets.
Tellmi saw a spike in downloads and positive community growth.
2x shortlists at the Campaign Media Awards.
CREDIT: Creative Director with Will Millner
ECD: Sue Higgs Junior Creatives: Beck & Fred Head of Design: Alex Fairman Design Director: Santi Ray