A problem shared is a problem halved.

Young people are waiting up to 8 weeks for mental health support, so we created a campaign that used real problems to show teens who they could talk to for immediate support on youth mental health app Tellmi.

Thanks to designer Santi Rey, the bright flyposters became an unmissable beacon of support on UK streets. Tellmi saw a spike in downloads and positive community growth.

2x shortlists at the Campaign Media Awards.