Introducing the pedestrian crossing that outsmarted smart cities to save lives. We brought together urban technologists Umbrellium and NTRL experts to build a working prototype of a crossing that could change it’s markings to prevent accidents from happening.
Computer vision watched the road, spotting dangers and responding in real-time, using a unique visual language on an interactive road surface.
To prove it worked, we turned real use cases into a targetted digital campaign.
To prove it worked, we turned real use cases into a targetted digital campaign.
CREDIT: Senior Creative with Will Millner
Creative Directors: Franki Goodwin & Will John
Design Director: Nathan Crawford