The pedstrian crossing that outsmarts our smart cities.

Working alongside CD’s Franki Goodwin and Will John, we brought together urban technologists Umbrellium and NTRL experts to build a working prototype of a crossing that could prevent accidents from happening.

Computer vision watched the road, spotting dangers and responding in real-time, using a unique visual language on an interactive road surface. To prove it worked, we turned real use cases into a targetted digital campaign.