TURNED UP TEST DRIVE
A little movie magic turned the only LYRIQ in Sweden into an immerseive test drive experience. Drivers had just 2 minutes to get the secret out of Stockholm in a unique 360 heist. Every test drive created a personalised trailer for social, turning an IRL experience into a nationwide campaign.
4,000+ test drives across Sweden & Germany.
15x more test drives than the weekly national dealer average.
Search interest in the LYRIQ grew by 142%.
LYRIQ generated 10x more buzz than its nearest competitor.
The most talked about EV launch of 2023.
Shortlisted at the Campaign BIG Awards & Kinsale Sharks.
CREDIT: Creative Director with Will Millner
CCO: Michael Schatner
