Tom Bothwell 

Advertising, Branding 
& Digital Experience



TURNED UP TEST DRIVE


 A little movie magic turned the only LYRIQ in Sweden into an immerseive test drive experience. Drivers had just 2 minutes to get the secret out of Stockholm in a unique 360 heist. Every test drive created a personalised trailer for social, turning an IRL experience into a nationwide campaign.





4,000+ test drives across Sweden & Germany.

15x more test drives than the weekly national dealer average.

Search interest in the LYRIQ grew by 142%.

LYRIQ generated 10x more buzz than its nearest competitor.



The most talked about EV launch of 2023.


Shortlisted at the Campaign BIG Awards & Kinsale Sharks.






CREDIT: Creative Director with Will Millner
CCO:
Michael Schatner