TURNED UP
TEST DRIVE
We used a little movie magic to turn the only LYRIQ in Sweden into an immerseive test drive experience. Drivers had just 2 minutes to get the secret out of Stockholm, in a real LYRIQ, not a prop car. Every test drive created a personalised trailer for social, turning an IRL experience into a nationwide digital campaign.
Watch the casestudy to learn about the tech ︎︎︎
RESULTS
4,000+ test drives across Sweden & Germany.
15x more test drives than the weekly national dealer average.
Search interest in the LYRIQ grew by 142%.
LYRIQ generated 10x more buzz than its nearest competitor.
The most talked about EV launch of 2023.
Nominated in the Experiential category at the Campaign BIG Awards.
CCO: Michael Schatner
Creative Directors: Will Millner & Me
Technology: Telepathic
Film production: FINGRSTHLM
Creative Directors: Will Millner & Me
Technology: Telepathic
Film production: FINGRSTHLM