TURNED UP
TEST DRIVE

We used a little movie magic to turn the only LYRIQ in Sweden into an immerseive test drive experience. Drivers had just 2 minutes to get the secret out of Stockholm, in a real LYRIQ, not a prop car. Every test drive created a personalised trailer for social, turning an IRL experience into a nationwide digital campaign.

RESULTS

• 4,000+ test drives across Sweden & Germany.
  
  

• 15x more test drives than the weekly national dealer average.
  
  

• Search interest in the LYRIQ grew by 142%.
  
  

• LYRIQ generated 10x more buzz than its nearest competitor.
  
  

• The most talked about EV launch of 2023.

• Nominated in the Experiential category at the Campaign BIG Awards.