Turning test drivers, into getaway drivers.

Inside a ridiculously techie 360 studio, users starred in their own heist movie behind the wheel of the all-new LYRIQ. The car’s real features plugged into the narrative to create a life-like experience. You could even choose your own soundtrack. Hidden cameras turned each ride into a 30” trailer emailed to you minutes later.

4,000+ test drives, 15x more than the weekly national dealer average.

Search interest in the LYRIQ grew by 142%.

LYRIQ generated 10x more buzz than its nearest competitor.

Shortlisted at the Campaign BIG Awards & Kinsale Sharks.