Tom B 

Senior Creative
& Copywriter



TURNED UP
TEST DRIVE





We used a little movie magic to turn the only LYRIQ in Sweden into an immerseive test drive experience. Drivers had just 2 minutes to get the secret out of Stockholm, in a real LYRIQ, not a prop car. Every test drive created a personalised trailer for social, turning an IRL experience into a nationwide digital campaign.





Watch the casestudy to learn about the tech ︎︎︎


RESULTS





  • 4,000+ test drives across Sweden & Germany.

  • 15x more test drives than the weekly national dealer average.

  • Search interest in the LYRIQ grew by 142%.

  • LYRIQ generated 10x more buzz than its nearest competitor.

  • The most talked about EV launch of 2023.


  • Nominated in the Experiential category at the Campaign BIG Awards.







CCO: Michael Schatner
Creative Directors: Will Millner & Me
Technology: Telepathic
Film production: FINGRSTHLM

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