︎

Tom B 

Senior Creative
& Copywriter


VROOM
SERVICE





While thinking of ways to connect Hilton & McLaren in Vegas, we noticed Lando Norris turned 24 the week the F1 hit the strip. That meant he’d be working on his birthday, in the wildest city on earth. We crowd sourced the ultimate surprise party on social. Then used Hilton’s elite concierge to deliver the best of Vegas to his room. A pitch-winning idea that brought together A-list talent, creators and directors that brought new meaning to the line “It matters where you stay.”







︎︎︎Hero spot directed by Henry Alex-Rubin


RESULTS

  • Lando’s surprise racked up 30,000 likes in under an hour.

  • Reached over 30m fans by race day

  • We got an (unpaid) comment from Paris

  • World Champ Verstappen liked it

  • Hilton’s most successful ad ever



Shortlisted 2x at Campaign Experience Awards 2024 ︎︎︎


Social films directed by Courtni Poe ︎︎︎


CCO: Caroline Pay
ECD: Sue Higgs
Creative Directors: Joe Stamp & Tom Prendergast
Senior Creatives: Will Millner & Me
Junior Creatives: Beck & Fred

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