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Lando Norris turned 24 the same week the F1 hit the strip for the first time. He’d be working on his birthday, but Hilton didn’t want him to miss out on Sin City. We hit social to crowdsource the ultimate surprise party guestlist. Then used Hilton’s elite concierge to deliver the best of Vegas to his room.

This pitch-winning idea, working with brilliant CD’s Joe & Tom, brought together A-list talent, creators and directors. Giving new meaning to the line “It matters where you stay.”

Caught on film by Smuggler’s Henry Alex-Rubin, Lando’s surprise racked up 30,000 likes in under an hour.

Social films, polls and posts directed by Courtni Poe reached over 30m fans by race day.

We got an (unpaid) comment from Paris Hilton.

World Champ Verstappen liked it.

Hilton’s most successful ad ever.