This pitch-winning idea brought together A-list talent, creators and fans to throw F1 ace Lando Norris an unforgettable 24th birthday party in Vegas. Giving new meaning to the line “It matters where you stay.”
Caught on film by Smuggler’s Henry Alex-Rubin, Lando’s surprise racked up 30,000 likes in under an hour.
Social films, polls and posts directed by Courtni Poe reached over 30m fans by race day.
We got an (unpaid) comment from Paris Hilton.
World Champ Verstappen liked it.
Hilton’s most successful ad ever.
