This pitch-winning idea brought together A-list talent, creators and fans to throw F1 ace Lando Norris an unforgettable 24th birthday party in Vegas. Giving new meaning to the line “It matters where you stay.”
Caught on film by Smuggler’s Henry Alex-Rubin, Lando’s surprise racked up 30,000 likes in under an hour on Instagram.
To make the surprise feel real for fans, we invited them to choose what we sent to his room in a teaser campaign of social films, polls and posts directed by Courtni Poe that reached over 30m fans by race day - with fans seeing the items they chose arrive at his door.
To make the surprise feel real for fans, we invited them to choose what we sent to his room in a teaser campaign of social films, polls and posts directed by Courtni Poe that reached over 30m fans by race day - with fans seeing the items they chose arrive at his door.
Influencers like DJ Zedd, Aarav and Quadrant were on hand to extend the reach of the party, and genuinely surprise Lando on the 63rd floor of World’s Resort Las Vegas.
We got an (unpaid) comment from Paris Hilton and world Champ Verstappen liked it. Making it Hilton’s most successful ad ever.
We got an (unpaid) comment from Paris Hilton and world Champ Verstappen liked it. Making it Hilton’s most successful ad ever.
CREDIT: Senior Creative with WIll MIllner.
CCO: Caroline Pay
Creative Directors: Joe Stamp & Tom Prendergast
Junior Creatives: Beck & Fred